I just want to make sure that I draw my readers' attention to the JBS article in BEEF Magazine which was also featured in the Agriculture Proud blog which is on the sidebar of my own blog. Ryan digs up some good reading and puts great thoughts into words on his blog so I again highly suggest reading it.
Anyhow, from my own conservative semi-rural background, I had trouble accepting JBS when I was first learning about it because what it seemed like was a company just had a lot of money and was buying out the American beef industry. While they have made some large purchases here in the US, it turns out that as they discuss in this article JBS started very small. Read the article, like I did, and you'll gain a new appreciation for the hard-working values that JBS was founded on which represent the values of hard-working American farmers.