Monday, April 25, 2011


I searched long and hard, deep within for a one-word title to cover the recent Mercy for Animals video release. This video has been festering in my mind and buzzing in conversation for the last week and for good reason. What you see on the video (which I will not include here, you can Google it yourself) is vile and disgraceful for cattle farmers everywhere. But the story doesn't end there.

Vicious is a word that we use to describe dangerous or sick animals, heart-breakers that we meet at the bar and is also an appropriate description of Mercy for Animals. Credit this organization for always fighting for animal rights like a dog in a corner, yet they're also always on the offensive. They are viciously dishonest as well and based on the lies and falsification of previous movies released (which drives some states' new legislation to prosecute "undercover filmers"), I doubt the honesty behind the depiction of cruelty at the farm. There are thousands of animals on the farm, and over a month there are only 3 minutes of video. Of these 3 minutes, the actual headliner of calves being beat in the head only consisted of a half-dozen calves, our of thousands. Three minutes of video footage for a month of investigation.

But in this day in age, it's not good enough to be right and a good animal caretaker almost all of the time. Almost only counts with horseshoes and hand grenades; it's not enough to have great employees except one who slips up and has anger issues or fails to follow instructions. And that's fine. With food as cheap as people are used to having it, they can afford to get picky and in this day and age, mistakes like what happened at E6 are inexcusable; we've come a long way and it's good of consumers to encourage farmers to tighten their own ranks and to police those who aren't quite as committed to ensuring their employees follow regulations and care standards that are already in place on farms and in this case just weren't followed.

Mercy for Animals goes much further than just helping to make sure that animals are properly cared for and that mistakes are reported. The French defined "vicious" just a little bit different when I was over there, referring to it as more "perverted". I stipulate that this is the true definition of Mercy for Animals. I think it's perverted that they are willing to infiltrate farms, deny care and consideration to animals and even partake in abuse themselves in an effort to convince America to go vegan. It's perverted to be encouraging farm workers to abuse animals and to rig video footage in an effort to convict someone for animal abuse. It's perverted that they get away with this farce unpunished and that so many people blindly accept their lies as the truth.

I can't tell you often enough that farmers care about their livestock and they are more infuriated by this poor care in their fellow farmers than the public can ever be. They fight an uphill battle every day against the one or two bad apples in the crowd, in addition to activists who are willing to personally abuse animals in order to get national attention (within minutes of my posting this, their searches will have already logged me as one more person to have talked online about this - check out, and in addition to the hard work farmers put in every day to feed you safely. They will keep producing wholesome food and will keep honestly caring for their animals in the best ways that personal experience and science have shown them to do. Life's about choices. You can believe the activists who abuse animals and blame it on other people, or you can believe the farmers who have been doing this for more generations than the stock market has been in existence and who genuinely care about the animals in their possession - the choice is all yours.

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